Dr. Kunz – Website Development – A Case Study

Here’s what we did for Dr. Kenneth Kunz.  And, what he had to say about it:

Dr. Kunz is a Medical Oncologist residing in Victoria, BC. 

Objective: Protect his credibility by creating a professional and comprehensive website. Showcase his credentials, offerings and schedule in order to facilitate booking talks.

Recommendations:

Create a search optimized website, complete with professional photography. Aggregate all information and offerings from existing pdf files, his CV, media outlets etc. Organize them in a manner that would be easy to read and search.

Results:  A website that

  • articulates the core benefits of his work, mission and vision
  • provides comprehensive information on his wide range of talks
  • publishes numerous news sources/articles that discuss his work
  • features an schedule that he could easily update
  • provides a way for site visitors to book him for a lecture

Become Our Next Success Story- Let’s Talk

How to Boost Sales With Video Marketing Today

Video-MarketingVideo marketing is essential for success in today’s marketplace. So why are some businesses still putting it off? The 3 most common reasons I hear are:

1. They’re camera shy.
2. They don’t think they’ll do a good job.
3. They don’t think they need to.

And my 3 responses to those reasons?

  1. Trust me, you’ll be much better than you imagine!
  2. With the right help and guidance, you’ll do a phenomenal job!
  3. Video marketing is so effective and lucrative that you need to start – now!

Why is Video Marketing so Effective?

Without question, video marketing is an incredibly effective way to turn prospects into customers, because

  • Videos are more likely to be shared than other types of media
  • Videos tend to be watched by consumers closer to the end of the buying cycle (i.e. when they’re ready to make a purchase).
  • 60% of senior executives would rather watch a video than read text (source: Forbes Insight)
  • After consumers watch a video: 65% click through to visit the vendor website; 50% look for more information; and 45% contact the vendor – and of this overall group, 50% make a purchase

 Topics for your Video Marketing

  • Testimonials: capturing your happy customers on video is one of the best things you can do for your business. They will “sell” you better than anyone else could.
  • Product Demos: this is a great way to showcase your products (e.g. how they work, how they’re assembled, before and after, etc.)
  • “How To’s”: this is another great way to showcase your expertise – and as a bonus, “how to” videos are often shared by audiences, which means you’ll reach even more potential customers!

Why You Need to “Get Personal” with Video Marketing

Are you camera shy? Don’t worry! Your future customers are human beings, too. And in fact, that’s something that you can definitely use to your advantage in video marketing.

You see, your customers would rather see a REAL person who runs the company talking directly to them vs. some slick, over-produced commercial. Plus, you have a lot of knowledge, experience and passion to share. Why keep that to yourself, when you can truly help people in so many positive ways?

Do It Yourself Video Marketing

Don’t worry about professional-grade videos right now. To get started, it’s fine to use your smartphone (it’s better to start with low quality videos than not to start at all!)

Editing

At minimum, put your website address in your video, and preferably your name and logo as well. Be sure to take advantage of YouTube’s free built-in video editing capabilities.

Video Length

Try to keep your video less than 30 seconds. For more in depth presentations, keep it less than 3 minutes.

Optimizing your Videos

When you upload your video to YouTube, ensure that you use your target keywords in the title and tags. Also put your website address in the description (many people overlook this tip!). This will increase the odds of your video appearing in YouTube or Google search results.

Sharing your Videos

You can also upload your video to Facebook, and post links to your video on other social networks. Remember to promote them on website and email newsletter, too, and encourage your community and network to share your video

Video Marketing Summary

Video marketing is an easy and inexpensive way to connect with your target market, show them who you are and what you can do, and boost your sales. Why put it off? Grab your smart phone, use these tips, and get started TODAY!

Learn more about Internet Marketing Service.

 

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.

Social Media Marketing Set Up Cheat Sheet

Social-Media-Marketing-Set-Up-Cheat-SheetWhen it comes to setting up a brand new company on social media, it can be confusing to try and figure out how many pixels and characters are allowed on each platform. Indeed, given that the specifications and functionality of social media sites change on what seems like a daily basis, it can be challenging to keep up with everything.

To help you stay efficient, here’s a comprehensive breakdown of the design and text specifications for each of the main 5 social media platforms:

Social Media Set Up: Graphic Dimensions for Cover/Banner/Timeline images:

The main image for social media business pages is typically large, fun and representative of the brand values and benefits.

Be sure to take the time and think about what you’re going to do on your social media properties to achieve your business goals. You want it to look great, but also to reflect and express your strategy, too. And while you may want to have a slightly different look and feel for each property, ensure that the overall look and feel is consistent.

Facebook Timeline cover dimensions are 851 x 315, but keep in mind that this main image is somewhat cut off by the profile image, which sits 23 pixels in from the left side and down 201 pixels from the top. This box will take up 160 pixels.

LinkedIN Cover photo dimensions are a bit smaller at 646 X 220

Google + cover image dimensions are massive at 2120 x 1192 — but if you want to make sure your brand logo isn’t cut off or altered, place it in a 1280x350px

Twitter and YouTube use a background image, which places graphic content off to either side of the main content.

The background image size for Twitter and YouTube is 1280 x 800. It’s best to keep the actual visible content on the left to about 250 pixels wide, though.

Twitter cover image size is 1252px x 626px

YouTube Cover image size is: 970 x 150

Other images for Social Media Sites:

Facebook

  • Profile Picture size is 150 x 150
  • App images are 111 x 74
  • Milestones 843 x 403

LinkedIN

  • Logo size is 160 x 90
  • Product images are 65 x 65

Google + logo size is 250 x 250

Twitter logo/ headshot is 73 x 73

Social Media Set Up: Text

Text on social media sites is typically restricted to very few characters. As such, make your text snappy and benefit-oriented. Also be sure to have a call to action, like “sign up on our website.” Remember to be as concise as possible, and if possible, use images instead of words.

Also ensure that text and images are consistent across all platforms, so your brand messaging is more efficient. With that being said, you may want to write in a slightly different tone for each property, depending on the audience and your business goals.

Facebook

  • Total text size can include 255 characters, although only about 178 characters are visible on the home page.
  • 204 characters per timeline/milestone event.

LinkedIN:

  • About: 1194 characters
  • Products:  The home page teaser is 78 characters, and the products page the teaser is 292 characters, for a total of total 532 characters
  • Careers:  78 characters

Twitter

  • Bio: 190 characters, including hashtags

And remember to keep the focus on the benefits you deliver to your customer, and to make your artwork people-oriented. After all, these sites are for social media networking, so make sure that you’re being sociable!

 

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.