Is Gmail Hiding Your Emails?

Since Gmail launched its latest update, you may not be getting all of the emails you want to see.

Kitty-hiding-place-1920x1200Newsletters you signed up for might have disappeared, or maybe your online bill reminders donā€™t come anymore. Sound familiar?

If this is an issue for you, itā€™s probably because Gmail has divided your email into several tabs:

Priority – this is your main inbox

Social – this is anything it sees as related to social media

Promotions – anything related to discounts or special offers ends up here

Updates – anything related to bills, confirmations, receipts etc.

Forums – Mailing list emails and messages from online groups or discussion boards

It has been auto-sorting your emails into tabs for you now, thinking this is helpful. And sometimes it is!

inbox 1

 

But, if you arenā€™t in love with this new system, the good news is you donā€™t have to just ā€˜get used to itā€™ like so many other updates. This one, you can change.

If you would like to change your tabbed inbox, you have two choices – you can go back to exactly how things were before and get rid of Gmail tabs completely, or you can change it so emails to come into the tabs you think they ought to so it makes better sense to you.

Hereā€™s how to do both.

TO GET RID OF GMAIL TABSĀ 

You can delete all tabs so that you only have one inbox again, or you can keep the ones you like.

inbox 2

In your Gmail account, click on the little Ā ā€˜+ā€™ Ā button to the right of your Gmail tabs (shown in yellow above), and uncheck any tabs you donā€™t like having, then click ā€˜Saveā€™. Voila! Theyā€™re gone forever.

From now on, everything that was sent to the banished tabs, will go to your main (priority) inbox, as will any emails that are in those tabs currently.

Note: If you get rid of Gmail tabs and later want to restore them, click on your settings cog inside Gmail and choose ā€˜Configure inboxā€™. A box will pop up asking which tabs you would like to enable. Select the ones you want, and then click ā€˜Saveā€™.

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TO CHANGE WHAT TAB AN EMAIL IS SORTED TO

Ā If you want to get our emails in your main inbox, but Gmail is sending them to the ā€˜Forumsā€™ tab, just left-click on the email you want to move and keep holding your mouse button down.

Now, while you are still holding the button, drag your mouse pointer over to the Priority tab.

Click ā€˜yesā€™ when a message appears asking you if you would like emails from this sender to go to this new tab from now on, and youā€™re done.

Ā Happy Inboxing!

This post by Maria Schmidt

Welcome Brooke Boser as Digital Marketing Manager!

Brooke is joining us as Digital Marketing Manager as of Feb 19 2014.

Brooke Boser is a ten year veteranĀ of professional business analysis and project management delivery.

brookeWhere there’s a process gap, she will spot it. Where there’s a task to complete, she will manage it to completion.
She is ambitious, resourceful, and team-oriented, and is passionate about the emergence of social media andĀ digital marketing as key influencers in consumer decision-making.
Brooke is excited to take on the role of Marketing Manager at The New Media Group and is ready to apply all of her knowledge in order to provide the best customer service possible to our clients.
In her spare time Brooke reads, blogs, tweets, posts, pins, and +1’s. She is also the founder of LTIA Consulting, Inc, a Social Media Strategy & Management consulting firm based out of Calgary, Alberta, Canada.
In her role at The New Media Group, Brooke will be sharing her project management & marketing skills with us, ensuring all our deliverables get met on time and on budget.
Brooke keen to shape the business and improve our client campaigns with her keen insight and digital marketing insights.
You can find Brook on the web at:

Welcome Caitlin Finley; Client Services Coordinator/Executive Support

Caitlin is joining us as Client Services Coordinator/Executive Support, effective Feb 19 2014

caitiefinleyCaitlin Finley was born and raised in Toronto, Ontario and studied at Queen’s University.

Her work experience is largely in digital media and communications, and she has a passion for the innovative nature of the industry.

When she’s not working she can be found camping, writing, cheering on her favourite hockey teams, or spending time with her golden retriever.

In her role at The New Media Group, Caitlin will be sharing her plethora of skills with us by providingĀ amazing support and administration to our team members, our clients and the President.

You can find Caitlin online:

A fond farewell to our Operations Manager, Maria

meet mariaAfter much consideration, MariaĀ has decided to leave the world of full-time independent contracting behind to rejoin the brick and mortar business world.

Although working and growing with The New Media Group has been an experience she wouldn’t trade for the world, the at-home lifestyle has lately proved a bit isolating for our little social butterfly, and to honor that need in herself, she has, with a heavy heart, decided not to renew her yearly contract.

She is currently in talks with several companies and intends on accepting the pick of the litter in early March, after a week of holidays and deliberations. Please supportĀ MariaĀ in her transition so we can send her off in New Media Group style.

She will be missed!

Social Media Success in just 17 Minutes a Day

If you need a straight up checklist of how EXACTLY to spend your time on social media, you’re in the right place.

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Here is what youĀ should and should not be doing, each dayĀ at minimum, to maintain your credibility.

When I started, I found myself getting stuck in the three major pitfalls people fall into when it comes to social media marketing:

1. I ended up spending hours a day on social media marketing sites, without generating any tangible results.

2. Feeling the pressure, I set up more profiles than I could keep up with, so I had all these abandoned accounts which were doing more to harm my reputation than anything.

3. No matter what I posted, I wasnā€™t able to generate much interest or interaction, which was really discouraging.

85% of Internet users haveĀ Facebook accounts; 49% are onĀ Twitter. (HubSpot)

Through years of trial and error Iā€™ve been able to identify the key actions that will generate results.

(Tell me! What other frustrations are you having with social media? Share below in the comments.)

More importantly, Ā this checklist will show you how to integrate social into your daily life so you can consistently apply these practices in the minimum amount of time per day.

Obtaining results in a short period of time usually requires working smart & being very focused. So, before you start, make sure you’re presentĀ where you’re most likely to get new prospects.

It’s important to find out where your target market is on social mediaĀ . Once you’ve done that, you will need to commit to 17 minutes a day at minimum.

Social Media In 17 Mins A Day: Cheat Sheet

Bookmark this page or print a copy of this sheet for a handy daily social media checklist.

5 days a week: 17 minutes

ā–¢ Iā€™ve checked my newsfeed and engagedĀ (comment, like, etc.) with 3-5 contacts

ā–¢ Iā€™ve shared content from people on my ā€œhit listā€ or list of influencers, clients, strategic alliances

ā–¢ Iā€™ve checked the “people I may know” section and added at least one person

ā–¢ I have added anyone Iā€™ve met in real life on my social media profiles

ā–¢ Iā€™ve replied to comments, answered questions & acknowledged all interactions.

*TIP* Set a timer to keep yourself accountable

One day a week: 17 minutes

ā–¢ Create and schedule at least one post a day through Hootsuite.comĀ these posts should be 90% non sales related.

ā–¢ Add, Follow or Friend 3 related or peripheral businesses/market leaders

ā–¢ Measure & adjust your content based on what content your audience responds to (I use Google Analytics for this)

Points to remember:

ā–¢ Social media is more like networking than marketing. Be personable, not pushy.

ā–¢ It is better to be consistently on one platform than absent on many.

ā–¢ Give of your knowledge & expertise to generate value

ā–¢ I use my smartphone to download the social apps which will make real time engagement easy for me

ā–¢ I champion others to build trust & get my network to grow

If you find that you need more background information before you start, check out these related posts:

How to Alleviate Social Media Guilt

3 steps to creating an online sales funnel

The complete guide to blogging for Beginners

If you found this post valuable, then please feel free to share!

The 10 Digital Marketing Commandments

If you’re looking for results from your marketing, look no further than here!

I am going to show you 10 ways to use digital marketing to generate a steady stream of leads to your business.

The digital marketing landscape is crowded. It seems there is a new marketing gimmick, tool or software available almost every day, and it can be overwhelming to know where to start.

Like anything though, the basics are always a great place to begin. Here are the 10 digital marketing commandments you will ignore at your peril:

1. Know thy customer.

What’s important to them? What problem of theirs do you solve? How do you help them? Focus relentlessly on communicating the unique value you provide and your marketing will succeed in driving new customers to your door.

2. Show Proof.Ā 

Sure, you SAY you can help, but can you really? Show case studies, photos, testimonials and reviews whenever and where ever possible.

Social proof acts as an unofficial endorsement of your business, your products, your services.

3. Give to Get.Ā 

Invoke the law of reciprocity.

Share your skills and knowledge with the world. Educate your future customers, by offering up your wisdom through blogging, social media, free quotes, samples, evaluations.

You will reap the rewards tenfold.

4. Fish where the fish are.

Just because Snapchat is the hottest new marketing tool, does not necessarily mean it will work for your business.

Clear away the clutter and focus on the places where your future & current customers are present.

Commit to staying in front of your niche and ignore the rest.

5. Walk in their shoes.Ā 

Think like your customers, speak their language and you will profit.

This takes time, customer surveys and listening closely but it’s worth it.

This is what it takes to build trust and rapport with those that pay the bills.

6. Be Authentic.Ā 

You can tell a stock image or bland corporate speak from a mile away.

More than anything, this invokes suspicion.What are you trying to hide? Be a real person, or appoint a face of your company.

In this globalized world, everyone wants to deal with the small business guy that cares.

7. Be Consistent.Ā 

Even if you can only update your Facebook status once a month, commit to that and do not falter.

Consistency is key in building trust, especially online. It is better to actually do less than set up all your social media accounts and leave them to stagnate.

8. Be Strategic.

A small tweak in direction before you execute can make all the difference.

Spend your time and resources on planning and research and you can double or triple your results.

What is the most effective use of your resources? Don’t start any marketing until you have a plan.

9. Be Responsive.

Customers expect a response on social media within an hour.

That’s an incredibly demanding expectation, but one that exists nonetheless. The better you can meet or even just manage expectations in today’s instant gratification society, the more successful you will be.

This also applies to online reviews. Don’t ignore the bad reviews, address them! Respond to all interactions, good and bad and you will earn the respect of your community and future customers.

10. Get Social.

You can’t ignore social media anymore. It’s here!

Your customers expect you to have a presence on social sites. You need to be present where the majority of consumers spend multiple hours a day.

If you found this post helpful- please share!

Digital Marketing Commandments