Why Your Company Needs an Optimized Social Media Presence

new-media-group-optimized-social-mediaGone are the days of needing the newspaper or the radio to tell the world about your ideas. You no longer need press releases or the wire to break exciting news to your customers, and you no longer need a TV to publicize videos and online commercials. The only thing you need is a social media strategy.

Plain and simple, your business needs to be online; if you’re not sharing, tweeting or posting, you’re falling behind. Social media has taken the world of information by storm – we’re able to watch events unfold in real time, and see the opinions of people from all over the world with just a couple of clicks. Your business is able to take advantage of these tools in order to gain more followers, develop your reputation, improve your SEO, and gain direct access into the thoughts and values of your customers.

Here are four reasons why your business needs an optimized social media strategy:

1.    Extend Your Reach

Social media is arguably the largest method of communication – it gives you access to hundreds of millions of people! Whether it’s on Twitter, Facebook, LinkedIn, or Google+, you have the chance to connect with people of all ages, from all around the world. Some great ways to do this are to start following or “liking” different companies that are in the same industry, or even pick a few that are just for interest! The social media world is a give-and-take process; the more you share and follow the more you’ll get in return.

2.    Direct Access

Customer feedback is the most valuable insight for a business. You get to learn what your customers are looking for and how you can improve for next time! With social media you’re able to make that feedback turn into a conversation, and show that individual as well as many other potential customers, how dedicated you are to working with them to meet their needs.

3.    Thought Leadership

Having a business blog or generating an opportunity to be a guest writer on someone else’s blog is a great way to improve your business’ reputation. People know that real people run businesses, and they want to know the thoughts and values of those top executives. Writing out your ideas can turn your status towards thought leadership, and you’ll start being the source that people go to for details about your industry. Whether you’re in finance, construction, jewellery making – you name it! Show the world your expertise over your social media channels.

4.    SEO

Lastly, from a technical standpoint, social media is a quick way to improve how you rank in search engines listings. It grants you more links and pages, and the more your content gets shared the more opportunities you will have to show up through searches. There are also a number of very insightful programs that are able to run analytics on your accounts to see how your influence is growing, and where you’re seeing the most success.

With the number of individuals using social media to pick where they shop, eat, buy, visit, etc., you will be left in the dust without an online presence. Take the time to build out a strategy that will show the world your thoughts, and then build a system so that you can show customers your commitment to them through responses. Social media is invaluable, and could be just the step that your company was looking for to take it to the next level.

Social in 17 now available

Social In 17

If you’re feeling confused and overwhelmed about how to use Social Media as a marketing tool, you are not alone.

This book cuts through confusing lingo and contradictory advice to bring you up to speed in under 10,000 words.

Complete with printable cheat sheets, this book will quickly position you to receive the increased exposure, credibility and leads that result from successful marketing on social media.

Buy the book on Smashwords
Buy the book on Amazon
Buy the book on ibooks

 

By focusing on practical and tactical information, you will learn:

  1. The differences between Traditional and Digital Media
  2. The Common Pitfalls of marketing using Social Media, and how to avoid them.
  3. Straight Up Social Media Do’s and Don’ts
  4. Growing your network exponentially and continually.
  5. Converting Contacts To Customers
  6. What to Post- Content Curation and Creation
  7. Automation- Save time with today’s automation tools
  8. Getting Set Up– Starting from Scratch or Renovating
  9. Execution– Marketing Yourself in Only 17 Minutes a Day

If you want to:

● Learn to use Social Media to build your business- without spending long hours
● Learn the exact, hands on, proven tactics the experts use to deliver measurable returns
● To receive the step-by-step to-do’s that will help to translate these concepts into daily action

Then this ebook is for you.

Get it from Smashwords
Get it from Amazon
Get it from ibooks

 

What people say about Social in 17:

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As a budding author trying to market my books online, Social in 17 has given me a perspective on how to manage my social media presents. I believed that social media was another direct sale tool. With this attitude I did not achieve good results and gave up. Laurel Anne Lindsay’s approach of cultivating a network with sales as a result that network makes more sense to me. Laurel gives an easy to follow plan on how to use social media and suggestions on what media to use. I know that with the tools from Social in 17 I won’t be a social media newb for long

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Super job Laurel!
Great read – keeps me engaged throughout.
Good solid advice on social media.
Lays out easy to follow strategies to keep up to date and current on your social media accounts.

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“Really! Social Media can be done in 17 minutes a day. Laurel gives you the structure, the tips, and the ideas. This book is quick and easy to read. She touches on all the major social media platforms but she isn’t short on details. I enjoyed Laurel’s clear and concise style. Well worth my time (and I teach courses on social media). “


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This whirlwind tour of marketing in the social media age gets right to the point(s) with highly actionable, no-nonsense instructions on how to get the job done. While Ms Lindsay does set context with a solid nod to the What and Why, she deftly takes you to the How and When very efficiently so you’re able to put the learning into practice without delay. Social in 17 is an excellent resource for anyone looking to market their business on social media without having to spend extra consuming theories and hypotheses of arguable utility. Its basically a marketer’s Coles Notes for the modern internet!

 

Get it from Smashwords
Get it from Amazon
Get it from ibooks

 

 

Our Latest Web Design – Open Hearth Studio – Providing Therapy Through Art

Web-Design-Open-Hearth-StudioRecently, The New Media Group launched a brand new website for our client – Open Hearth Studio. Run by Francis Bryant-Scott, Open Hearth Studio is a place where people in pain or distress can find comfort, new energy, new ideas, and help when it seems like nothing else is working through the practice of Art Therapy.

Located in the heart of Victoria on Oak Bay Avenue, Open Hearth Studios offers a warm and accepting environment for those looking for one-on-one therapy or a group workshop environment.

Our goal for this website was to reflect the same values and feel as Francis and Open Hearth Studio with warm colours, easy to follow text, and inviting images. It’s important to us to work closely with the client in order to mirror their offline personality with their online presence. We are proud to say that with this new launch we have achieved our goal.

If you’re in the Victoria area please check out Open Hearth Studios. Or if you like our work and are looking for a new or improved website please feel free to contact us to book a chat.

Owner-Open-Hearth-Studio

 

Client Testimonial: “I felt like I was in good hands. They were great at listening to what I wanted, and willing to go the extra mile.”

Social in 17 E Book Now Available For Preorder

Social In 17

If you want to:

â—Ź Learn to use Social Media to build your business- without spending long hours
â—Ź Learn the exact, hands on, proven tactics the experts use to deliver measurable returns
● To receive the step-by-step to-do’s that will help to translate these concepts into daily action

Then this ebook is for you.

PreOrder from now ’til April 15th and SAVE 50% with coupon code CH99B 

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