Social Media Camp is an annual 3 day event that takes place in Victoria, BC each spring.
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Tod Maffin
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Steve Dotto
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Gary Mason
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James WD Anderson
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Juhli Selby & Laurel Lindsay
3 main salons and multiple additional spaces at the Victoria Conference Centre bring together presenters and delegates alike to network and share information on the latest & greatest in Social Media today.
At any given time, there are 3 speakers presenting simultaneously, making it Canada’s largest social media conference 5 years running.
Here are my key takeaways from the event.
StoryTelling In Social Media:
In contrast to last year’s emphasis on tactical and practical implementation techniques, this year was very much about the stories we tell on social media.
3 of the presentations I caught were focused on this theme.
How to incorporate stories into your brand and culture, the stories you tell to go viral and the parables used to close the deal were all brought up.
Stories can help alleviate the paradox of disconnect so many people experience in their connections on social media.
Presenters such as Tod Maffin explained how to build a killer viral marketing campaign.
Steve Dotto explained how to grow your YouTube channel exponentially through the use of visual storytelling.
April Dunford discussed how to incorporate stories into your sales pitch.
Facebook Makes Marketing Challenging:
Facebook’s new algorithm change has dramatically decreased visibility of Facebook pages.
This move makes it clear that marketers and businesses are now expected to pay in order to reach their audience.
The topic of how to maneuver in the new Facebook landscape was another underlying theme.
James WD. Anderson highlighted the strategic imperative of sending Facebook fans to your website or other web property to help convert.
Matt Astifan’s entire talk was based on how to manage Facebook Advertising effectively and Amber Osborne & Sean Smith discussed whether 100 customers or 100,000 likes is better for business.
Content, Content, Content:
As expected, most speakers and attendees stayed obsessed with content.
Attendees took photos of themselves with hashtag signs, and many speakers discussed how to create & curate content that converts.
If you missed Social Media Camp, and would like to learn more about attending next year, click here to visit their website.
To get more information on this past event, search #smcamp on Twitter, Instagram, Facebook & Google +