Many people, organizations and businesses are jumping on the social media bandwagon, because they feel they should considering every one else is doing it.

Like any other marketing or communications platform you can fail miserably or be a huge success, depending completely on your approach. The 5 keys are considered marketing fundamentals and should be applied to social media, as well as any other marketing efforts.

1. Clearly Define your objectives: What are you trying to achieve using social media? Most clients say they want more sales, well ok, but how many a month, what dollar value ? What type of customer, what type of sale? 

2. Know your USP- Unique service offering. What do you do better than your competition? If you don't know, check out your competitors and see what they are up to and what you can do better. Follow them on twitter, join their facebook pages and get inspiration from how they use their tools. If you still don't know consider hiring a marketing consultant for help with this.

3. Create your strategy: What is the best way to reach your target market, engage them and get them to take action?  Create and execute a strategy.

4. Be consistent! Make sure you stay on topic and target the audience regularly with your message.

5. Measure your results: After all your efforts, you will want to make sure you know what's working and what isn't, so you can readjust accordingly. Measure the results of your efforts against your objectives on a regular basis.

Marketing certainly isn't an exact science, but through trial and error you can perfect your approach and generate lots of sales from your social media campaign. If you would like to discuss how we can help you generate sales by using proven social media tactics give us a call at 403 451 3922.