The Complete Beginners Guide To Blogging

If you’re wondering how blogging can benefit anyone marketing a business, look no further!

Here we’ve outlined what the benefits of blogging are, how often you should blog, what to blog about and BONUS what to do if you’re not good at writing.

5 benefits of regular business blogging:

  1. Creating a regular blog post is a fantastic way to help the search engines find your website.
  2. Posting fresh content will make visitors want to come back to your website over and over again.
  3. It will give you something to talk about on social media.
  4. Blogging helps establish you as about leader in your industry by increasing your reputation for your expertise and credibility.
  5. As a customer service and sales tool it can help educate prospects on the details of your offering & benefits

photoHow often should I blog?

I recommend that every professional and business start blogging at least one post a month.

How do I start blogging?

Typically each blog post should be between 300 and 500 words.

It should take about an hour to create a blog post and then maybe another half an hour to edit it.

Be sure to schedule a time in and keep that commitment to yourself.

What if I am not good at writing? 

If you are not very good at writing you can use the various voice recording tools to translate your speech into text– then you can always edit it later. (I use the voice to text tool on my iphone).

What should I blog about?

The first thing to do when you are starting to blog is to come up with a topic.

  1. Topics to blog about things that your customers or future customers are concerned with.
  2. If you have a frequently asked questions page on your website, for example, you can start by creating a blog post to provide in-depth answers to each one of those questions.
  3. Visit your website statistics or Google analytics and review the keywords, or what people are typing into Google to get your website that will give you plenty of topics.
  4. Get Interviewed: Another easy way to get blog posts done is to have somebody interview you, record it and then publish those interviews.
  5. News Related Posts: You have things that happen in your business that you can write about, such as a move, expansion, hire, new product line etc.
  6. Piggyback on trends: Whether it’s the latest movie, or an internet meme, see if you can find away to incorporate the trend with your business.
  7. Seasonal posts: Whether it’s Hallowe’en or New Years, there’s always a seasonal event you can capitalize on for new ideas.

Ok I have a blog post- now what?

Once you created your blog post you can then post it on your website and share it with your existing and future customers through your email newsletter and your social networks

You can then repurpose your blog posts by creating videos and custom images to accompany the blog post.

Be sure to review your website statistics to see what posts got the best response, and ask your friends, family, customers and staff to provide you with feedback and help share your post.

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Laurel Lindsay

Laurel Lindsay

President & Founder at The New Media Group
Laurel Stark née Lindsay has helped thousands of businesses get better results from their online marketing since she began her career as a web marketer in 2003. As a speaker, author and CEO of The New Media Group, she’s been featured on CNN, Entrepreneur.com, CTV and ShawTV.
Laurel Lindsay
Laurel Lindsay
Laurel Lindsay